出版科学 ›› 2011, Vol. 19 ›› Issue (1): 22-.

• 专论 特约稿 • 上一篇    下一篇

数字出版的读者观

乔东亮   

  1. ( 北京印刷学院,北京,102600)
  • 出版日期:2011-01-15 发布日期:2011-01-15
  • 作者简介:乔东亮,北京印刷学院副校长,教授。

  • Online:2011-01-15 Published:2011-01-15

摘要: 读者与技术、 内容共同构成数字出版产业的三大要素。 技术催生数字出版产业, 内容明确数字出版产 业实质和盈利模式, 读者推动数字出版产业发展、 壮大, 最后强调要形成数字出版读者观。

Abstract: Three elements, including readers, technology and content, consist of the digital publication industry. The author believes that technology expedites the digital publication industry, the content clarifies the essence and the profit model, and then analyzes the readers’ influence on promoting the digital publication industry, finally, emphasizes the need to form a concept of digital publishing readers.