出版科学 ›› 2010, Vol. 18 ›› Issue (2): 89-.

• 港澳台出版 国外出版 • 上一篇    下一篇

休·海夫纳的出版哲学与传奇人生

蒋 艳   

  1. (武汉大学信息管理学院,武汉,430072)
  • 出版日期:2010-03-15 发布日期:2010-03-15
  • 作者简介:蒋艳,武汉大学信息管理学院 2008 级硕士生。

  • Online:2010-03-15 Published:2010-03-15

摘要:

作为世界上第一本男性杂志,《花花公子》曾举世瞩目;而作为它的创始人,休· 海夫纳也一直
颇受争议。时至今日,海夫纳创造的花花公子帝国和兔头商标仍然享誉全球,这不仅因为他创办杂志的独到眼
光和长期积累的读者资源,更本质的原因在于他对特殊时代背景下读者心灵的了解和把握。通过探讨休· 海夫
纳创办杂志的历程和编辑理念,给处于低迷时期的当今杂志业以借鉴。

Abstract:

As one of the first magazines for men, Playboy has been conspicuous since its launching, and Hugh
Hefner as its founder has always been controversial. Now the Playboy Entertainment Group and the Rabbit Logo are
still widely popular around the world. It is not only because of a bright idea occurs during the magazine’s foundation
and the great readership the magazine has accumulated, but is essentially because that Hefner grasped the spirit of special
periods. This article tries to discuss the historiette and the philosophy of Playboy, which would provide a special
reference to the magazine industry at the context of a financial crisis.