关键词: 手机报 丨数字出版 , 丨内容分析

Abstract:

Taking (the morning edition) in Shanghai as a case, analyzes its content
characteristics and shortages, then puts forward some suggestions to enable its long-term development, i.e, firstly it
should increase information volume of the newspaper； secondly it should take full advantages of mobile newspaper’s
convenience and interactivity； finally it should improve its pattern to deliver information.