关键词: 图书市场 丨渠道 , 丨窜货 , 丨控制

Abstract:

Vicious commodities fleeing is a common and incurable problem which the book publishing enterprises
are faced with in the course of their channel management and the insiders have been long concerning. This paper started
with the analysis of the hazard and causes of the vicious commodities fleeing and set forth some well-targeted strategies
for the prevention and control on the vicious fleeing at the book market.