关键词: 消费类期刊 丨发行渠道 , 丨第三方发行

Abstract:

Channels are vital segments in the process of magazine distribution. The channel management and
construction had become the core competitiveness as an important component. Because the traditionally main channel
and the own distribution channels have some kinds of defects, professional and independent third-party issuers appeared.
This article take consumer magazine as the research object, to discuss how to establish effective third-party distribution
channels in such a diversified market.