关键词: 教材 丨选题策划 , 丨读者定位

Abstract:

The readership positioning is very important in textbook marketing， which can make the textbook be
suitable for the specific stduents． The article introduced how to do the readership positioning in order to meet the demand
of the students of different specialities with the same level in textbook marketing， different levels seek the market with
the same speciality and various teaching forms with the same speciality and level．