Abstract:

Since the 21st century the children’s literature book market in China has been attracted more and more
attention and become increasingly fierce because of Ying Yang Hong’ s series’ successful production. Taking the
production and marketing of Ying Yang Hong’s works for the case, this paper analyzes its specific practices in how to
write creatively, market and go into the international book market, and points out that these are three important factors
of children’s literature books be published successfully.