Abstract:

As one of the first magazines for men, Playboy has been conspicuous since its launching, and Hugh
Hefner as its founder has always been controversial. Now the Playboy Entertainment Group and the Rabbit Logo are
still widely popular around the world. It is not only because of a bright idea occurs during the magazine’s foundation
and the great readership the magazine has accumulated, but is essentially because that Hefner grasped the spirit of special
periods. This article tries to discuss the historiette and the philosophy of Playboy, which would provide a special
reference to the magazine industry at the context of a financial crisis.