Abstract:

It is one of the most effective breakthrough to enhance the value of publication supply chain by means
of resolving two deep-seated problems as followed: transmission and creation of publishing marketing channels value.
By value analysis of publishing marketing channels, it’ s not only valuable in re-understanding and grasping its real
meaning, but also does good to inspire the potential for value creation of marketing channels as well as the establishment and
long-term maintenance of strategy alliances for whole publication industry. Therefore, the study of this topic has a great
significance to publication industry.