Abstract:

With the coming of digital publishing era, traditional publishing houses should break out of the current
fierce “ Red Sea” competition, try to transform to digital publishing, and open up a “ Blue Ocean” for them. By
using the four-step “ delete-reduce-increase-create” framework of the Blue Ocean strategy, the author conducts an
analysis on the traditional publishing houses how to take advantage of their own strength in search of “ Blue Ocean”,
how to reduce the risk of entry into the market, how to raise the growth point of value, and how to explore new space
for development, and furthermore, comes up with some correspondent strategies and suggestions