Abstract:

The “ Twelfth Five-year-plan” outline of press publication not only describes the new direction and pattern
of publication logistics construction, but also brings its strategy execution and implementation into question. To rebuild
the new pattern of publication logistics, the publishing groups， which have been regarded as the heavyweight players in
the industry， will be in concert with the planning and burdened with the construction task, and explore a long-term viable
business model under the trend of forging flagship press and media groups as described in the outline.
[Key words] Publishing group New pattern of logistics Implemention paths