Abstract:

Based on an investigation of the audiobook status on Amazon’s platform, thispaper sumsupthat Amazonpromot
esitsaudiobookbusinessthroughsomesuccessfulpractices, i.e. making full use of the enterprise’s core competence, reorganizing
and M&A audiobook giants, the third-party strategy, comprehensive customer service and affiliate sales promotion. Then it
points out that audiobook industry in China should cultivate readers’ habits of listening audiobooks, establish influential
sale platforms, a good audiobook industrial chain, as well as establish industrial associations for the long-term development.