Abstract:

Industry evaluation has a leading effect on the industry development. Currently, publishing industry
lacks an objective, scientific evaluation mechanism and system. To establish such a system, which has a reflection in
the combination of industry and ideology attributes. The characteristic of publishing should be emphasized on. The
author holds the opinion that in order to establish the publishing industry evaluation system and rationalize this evaluation,
the five kinds of balance should be kept: industry and society, mission and revenue, macro and micro, hardware and
software, quality and quantity