Abstract:

Publishing is an important part of socialist culture, in order to stimulate vigorous development and
prosperity of press and publishing industry, innovation is the only way. On the one hand, publishing industry has made
a great achievement for nearly 30 years; on the other hand, problems still exist. In the face of new condition, publishing
industry is in the state of strategic transformation. The idea of promoting vigorous development and prosperity of
publishing more conscientiously and actively is publishers’ common sense now.