Abstract:

This article mainly discusses the multiple crises that bind the development of literature & arts publishing
houses and the counter-measures that need to be taken urgently. In the present excellent situation that the state
attaches great importance to culture and cultural soft power construction, as the most active and sensitive parts
in publishing industry, literature & arts publishing houses are facing more opportunities than difficulties. They
should transform concept quickly, use clear target orientation and effective development strategy, and strive
to be the vanguard and bellwether among the reformation of publishing industry.