Publishing Journal ›› 2015, Vol. 23 ›› Issue (3): 32-.

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  • Online:2015-05-15 Published:2015-05-15

Abstract:

The editorial capacity of some university presses goes down after they transformed into enterprises. The main reason is their management idea’s deviation, pursuing excessively the economic benefits. To raise editorial competitiveness, these presses must correct their business philosophy and improve their management rules.