Abstract:

With large rural population in our country, rural newspaper market prospect, however, in recent years, our country rural newspaper market is in constant marginalization, ignored by the mass media. Analyzes of the existing rural medium environment, points out that the status of rural newspaper market, learning from Japan’s experience in newspaper editor of the issue, from the habitting of reading, newspaper content as well as the distribution and other related aspects to improve China’s newspaper market in rural areas.