Abstract:

University spirit play an important role on university publishing. Both of them have the same aim to serve the
construction of cultural country, which relates the university education, publishing and cultural practice closely by the medium of knowledge, culture and spirit. Under the guidance of the university spirit, we try to find essential characteristics
and existing problems of publishing through university cultural perspective. There is to say, we try to reshape the academic spirit, promote the of constructing university publishing culture in response to the digital publishing boom .