Abstract:

 Analysis on the status of the Chinese E-book stores is given in this paper. The paper points out that, more
network novel and less traditional books, diversified pricing stragedies and binding mode are the main features of the
Chinese E-book stores. Based on this analysis, the author also gives some further improvement suggestions to the E-book
store operators， which includes : put more efforts to establish a sharing revenue model with publishers, match the content
resources with the device and be cautious to the binding mode.