Publishing Journal ›› 2011, Vol. 19 ›› Issue (5): 50-.
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Abstract:
Because of the influence of external factors contain market changes anddecreesrevise, themodern media group must adjust the business, and take the existing resources and advantage to expand to more areas. This article analysis the Comcast’ s total revenue relevance of all its operations in last three years by stepwise regression analysis, and then point of view of the influence of core competitiveness on the total revenue by unary linear regression. We can espy the cable television service development is limited in Comcast by the above two regression analysis methods, and expansion to the content areas has become the development trend for large modern media group, and as enlightenment of development China Media Group.
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URL: https://cbkx.whu.edu.cn/jwk3/cbkx/EN/
https://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2011/V19/I5/50