Abstract:

Onlybystickingtotheessentialaimtoservetheeducation, cantheeducationaudiovisualelectronic publishinghouse
haveitsfeaturesandavoidbeingeliminated. Establishmentanddevelopmentcapabilitiesarethecorecompetence. Theinitiativeofservice
anddevelopment couldbeaccessedbyseizingtheinitiative of establishment. We shouldmakeaprospective study accordingtothedemand
of the market for the establishmentanddevelopment. The prospective study refers tostrategic thinking fromthe development and seekinga
breakthrough to launch new products. For personalized learning, the management style of materials of the publishing house must be
changed from the “ manual workshop” to the “ modem management”. The education resources should be material, fragmented and
digitizedto constitute the educationresource library