出版科学 ›› 2025, Vol. 33 ›› Issue (5): 99-109.

• 域外出版专题 • 上一篇    下一篇

出版产业链视角下西班牙全民阅读数字化推广经验与启示

  

  1. 上海师范大学马克思主义研究院

    上海师范大学人文学院


  • 收稿日期:2025-01-11 修回日期:2025-05-03 出版日期:2025-10-14 发布日期:2025-10-14
  • 作者简介:沈悦，文学博士，上海师范大学马克思主义研究院研究员 ；孙露铭，通讯作者，上海师范大学人文学院 2023 级博士生。
  • 基金资助:

    本文系上海市哲学社会科学规划课题“‘暖实力’赋能中国纪录片国家形象塑造研究”（2022ZWY006），上海市教育委员会“晨光计划”项目“智慧旅游视域下上海非物质文化遗产数字化转型研究”（22CGB09）的阶段性成果。

Experience and Enlightenment of Digital Promotion of National Reading in Spain from the Perspective of Publishing Industry Chain 

  1. School of Marxism Studies，Shanghai Normal University

    School of Humanities，Shanghai Normal University

  • Received:2025-01-11 Revised:2025-05-03 Online:2025-10-14 Published:2025-10-14

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摘要：

西班牙在全民阅读数字化推广中形成了较为成熟的发展样态。该国通过完善出版基础设施、出版模式转型、数字服务增能、智能营销与节事传播的多元措施，搭建了高效的全民阅读体系。反哺出版产业链上游、私域阅读社群构建、本土文化海外传播的成效，是该国阅读数字化推广的积极影响。以基础设施优化完善阅读供给机理、以多元化阅读介质赋能知识服务精准传播、以书香融合生态提升阅读参与度、以“跨媒介 + 定制化”书业服务实现泛在阅读新生态的路径，可为我国全民阅读数字化推广提供参考与借鉴。

Abstract:

Spain has formed a relatively mature development model in the digital promotion of national reading. Through diversified measures such as improving publishing infrastructure, transforming publishing models, enhancing digital services, and promoting intelligent marketing and event communication, the country has established an efficient national reading system. The positive impacts of Spain’ s digital promotion of reading include nurturing the upstream of the publishing industry chain, building private reading communities, and promoting local culture overseas. The paths adopted, such as optimizing infrastructure to improve the reading supply mechanism, empowering precise dissemination of knowledge services through diversified reading media, enhancing reading participation through a book-inspired integrated ecosystem, and realizing a new pan-reading ecosystem through “cross-media + customized” book industry services, can provide reference and inspiration for China’ s digital promotion of national reading.

Key words:

Spain  , National reading  , Reading popularization  , Digitization Digital publishing ,

中图分类号: 

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