Abstract:

[Abstract]　Essentially，the pricing game of paper books and e-books is a process of two complementary
goods exploring win-win space. This paper bases on the perspective of market， discusses the pricing status
and strategy of paper books and e-books， resorts to the tool of game theory analysis， innovatively analyzes
the pricing mode of print publishers and e-book game suppliers by game analysis， and discusses the
development of book market by pricing strategy.