Publishing Journal ›› 2016, Vol. 24 ›› Issue (1): 15-.

Previous Articles     Next Articles

The Stages of Traditional Media Convergence and the Corresponding Strategies

  

  • Online:2016-01-15 Published:2016-01-15

Abstract:

The development of media convergence is an urgent task currently facing the traditional media in China. From the view of the trend and patterns of media convergence, the author believes that the process of traditional media convergence may need to go through three main progressive stages.Accordingly, the traditional media need to take different strategies.