Abstract:

 The development of cultural industry should not only focus on the economic benefits, but also the social benefits. Through the two ways of survey research and empirical study, this article has analyzed and evaluated the social benefits of the cultural industry. Combining with the survey research and based on related theory, this article has established the evaluation index system and used the entropy weight method to determine these indexes weight and then it has analyzed the 31 provinces,cities and autonomous region of the social benefit of the cultural industry in China. The results have showed that there is a convergence between the two ways in the top ten provinces of the social benefits and it can also illustrate the effectiveness of the two ways. Meanwhile, the entropy weight method can objectively and exactly measure the information of the evaluation indexes and thus the conclusion can provide reference for the cultural industry related decision-making departments.