出版科学 ›› 2024, Vol. 32 ›› Issue (04): 99-.

• 青年学者论坛 • 上一篇    下一篇

初中生电子书使用意愿影响因素研究——以南宁市城区为例

  

  1. 长春师范大学政法学院

    广西民族大学相思湖学院

  • 出版日期:2024-08-08 发布日期:2024-08-10
  • 作者简介:张文彦,管理学博士,长春师范大学政法学院副教授; 管彩伶,广西民族大学相思湖学院图书馆。
  • 基金资助:
    2021 年国家社会科学基金一般项目“社会学习视角下青少年数字阅读行为研究”(21BTQ027)

Research on the Factors Inffuencing Junior High School Students’ Intentions of Using E-Book:Taking the Urban Area of Nanning City as an Example

  1. College of Politics and Law, Changchun Normal University

    Xiangsihu College, Guangxi Minzu University

  • Online:2024-08-08 Published:2024-08-10

摘要: 为探究初中生电子书使用意愿的影响因素,从而引导其积极有效地阅读电子书,以广西南宁市城区初中生为研究对象,运用 SPSS24.0 和 AMOS24.0 统计分析了 582 份有效问卷,基于整合性技术接受与使用模型,构建电子书使用意愿的影响因素模型,研究得出:内部需求满足的三个因素中,除了社交满足对感知价值和使用意愿无显著性影响,内容满足、享乐满足均呈现显著性直接影响;而感知易用性、感知价格和社会影响对使用意愿影响明显 ;感知价值在各个变量对使用意愿的影响中发挥部分中介作用。据此,对电子书出版商、信息资源管理机构、学校和家长等利益相关者提出了针对性的初中生电子书阅读推广建议。

Abstract: The study aims to explore the factors affecting teenagers’ willingness to use e-books, in order to guide students to read e-books actively and effectively. This paper took junior high school students in the urban area of Nanning, Guangxi as the research object, made use of SPSS 24.0 and AMOS 24.0 to statistically analyze data from 582 valid questionnaires, and established a factor model of the students’ willingness to use e-books based on the UTAUT model, they were concluded that among the three factors of internal demand satisfaction, except for social satisfaction, which had no significant impact on perceived value and willingness to use, content satisfaction and pleasure satisfaction both had a significant direct impact ; meanwhile, perceived ease of use, perceived price, and social impact had a significant impact on willingness to use ; perceived value played a partial mediating role in the impact of various variables on willingness to use. Based on these validated relationship in the e-book reading of these junior high school students, targeted recommendations for promoting e-book reading for junior high school students have been proposed to stakeholders such as e-book publishers, information resource management agencies, schools and parents.

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