出版科学 ›› 2022, Vol. 30 ›› Issue (2): 24-.

• 博士论坛 • 上一篇    下一篇

数字出版价值论(下):价值定位到价值实现

  

  1. 上海理工大学出版印刷与艺术设计学院,上海,200093
  • 出版日期:2022-03-15 发布日期:2022-04-07
  • 作者简介:张新新,上海理工大学出版印刷与艺术设计学院教授、硕士生导师 ;龙星竹,上海理工大学出版印刷 与艺术设计学院 2021 级硕士生。
  • 基金资助:
    本文系国家社科基金后期资助项目“数字化战略视域下的中国特色数字出版理论建构”(21FXWB024)
    研究成果、上海理工大学人才项目科研资助项目“数字出版基础理论研究” 研究成果。

Digital Publishing Value Theory(Next Part): Value Positioning to Value Realiz

  1. College of Communication and Art Design,University of Shanghai for Science and Technology,
    Shanghai,200093
  • Online:2022-03-15 Published:2022-04-07

摘要:

在阐述数字出版价值定位的“正确确定”“明确确定”“始终贯彻”和“良好引导”四
个遵循的基础上,进一步分析形而下层面的“职能部门”“业务部门”“支撑部门”“战略主体”
四个职能定位 ;之后,论述数字出版价值实现的内部动力和外部动力,讲解价值实现的基础条件、
关键条件、必要条件和保障条件,最后,提出数字出版价值实现的价值引导、价值服从两种方式
以及四种模式。

关键词:

Abstract:

On the basis of the four guidelines of “correct determination”,“clear determina
tion”,“consistent implementation” and “good guidance” of digital publishing value positioning,
the article further analyzes the metaphysical level of “functional departments”,
“business
departments”,
“support departments” and “support departments”. On the basis of four
guidelines, the article further analyzes the metaphysical level of “functional department”,
“business department”,
“support department” and “strategic subject”. After that, it discusses
the internal and external dynamics of digital publishing value realization, explains the basic
conditions, key conditions, necessary conditions and guarantee conditions of value realization,
and finally, proposes two ways and four modes of value guidance and value obedience for
digital publishing value realization.

Key words:

value realization Digital publishing value guidance Digital publishing function positioning

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