出版科学 ›› 2022, Vol. 30 ›› Issue (1): 32-.

• 编辑学 编辑工作 • 上一篇    下一篇

基于扎根理论的“中国最美的书”装帧设计影响因素研究

  

  1. 广东财经大学人文与传播学院,广州,510320
  • 出版日期:2022-01-15 发布日期:2022-01-22
  • 作者简介:周畅,管理学博士,广东财经大学人文与传播学院副教授、硕士生导师 ;刘勇,广东财经大学人文 与传播学院 2020 级硕士生。

Research on the Influencing Factors of the Binding Design of “China’s Most Beautiful
Book” Based on Grounded Theory

  1. School of Humanities and Communication, Guangdong University of Finance&Economic,
    Guangzhou, 510320
  • Online:2022-01-15 Published:2022-01-22

摘要:

采用扎根理论研究方法,对 396 条“中国最美的书”的评委点评进行编码分析,在此
基础上构建“中国最美的书”装帧设计影响因素模型。研究认为,“中国最美的书”装帧设计受到
创作者需求设计、读者需求设计、书籍需求设计三重因素的影响,书籍装帧设计审美的认知是由读
者、书籍和创作者共同完成的。在书籍设计实践中,设计者要站在读者的角度、书籍的角度,考
虑市场的需求做好书籍的装帧设计。

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Abstract:

Using the comments of 396 “The Most Beautiful Book in China”, we construct the
model of “The Most Beautiful Book in China”. According to the research, the binding design of
“The Most Beautiful Book in China” should be influenced by the three factors of creator demand,
reader demand and book demand. The aesthetic cognition of book binding design is completed
jointly by readers, books and creators. In the practice of book design, designers should do a good
job in book binding design from the perspective of readers and books, considering the needs of
the market.

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