Abstract:

In the context of the Internet Plus, the media continues to expand the boundaries of time and space in daily life and production activities, giving users more dynamic and subjective space. Crowdfunding publishing emerged in the process of the development of social media and mobile Internet technologies， providing a new form of production and distribution channel for (he publishing industry and the book market. The paper lakes crowdfunding publishing as the research object. Based on the analysis of the characteristics of consumers participating in crowdfunding and publishing and the long-tailed space, the paper discusses how they influence the crowdfunding publishing to explain the intrinsic mechanism of crowdfunding publishg.