Abstract:

Reading is the basic way of human cognition, and it is the fundamental way to realize the allround development of human beings and lifelong learning. Under the trend of media convergence, the characteristics of College Students* integrated reading are increasingly prominent. Through the questionnaire survey, the research group studies the sampling of college students in Shanghai. It analyzes the integrated reacting behavior of the students in the new era from four aspects of reading sources, reading media, digital reading platform and reading content. (1) Integration of reading sources ： free reading and paid reading ； (2) Integration of reading media ： there is an integration of multiple reading media, and mobile media seize the opportunity ； (3) Integration of digital reading platform ： social media platform is the mainstream ； (4) Integration of reading content ： the demand for entertainment is huge, and general reading needs to be improved. On this basis, this article also makes some reflections on the shortcomings and deficiencies of current college students' integrated reading behavior ： the proportion of digital reading behavior is too high, and the deep reading and shallow reading are out of balance ； the reading standard of Chinese excellent traditional culture of college students needs to be improved ： the interdisciplinary reading ability of college students still has much room for improvement.