Abstract:

[Abstract]　The change in contemporary publishing processes has given new meaning to editorial roles，
and the construction of editorial brands has emerged. The editorial brand is the brand of the editor. Its value
is independent and does not need to be attached to a work or a publishing house. However， the shaping of
editorial brands is a process that requires multiple parties to support. Editors， publishers， and society should
all adopt multiple measures to emphasize the shaping of editorial brands.