Abstract:

[Abstract]  Short video Apps have achieved a burst of growth in the number of users. However, problems
continue to emerge, such as over-emphasizing sensory stimulation, abusing lewd content, endangering
the growth of teenagers, creating an addictive environment, and leading to chaos of imitation. The reasons
that hide behind the problems are not only the platform’s low level of social responsibility awareness and
the limitation of algorithm mechanism, but also the industry factors such as pursuing "traffic effect" and
fierce industry competition. The ultimate goal of problems and causes analysis is to improve the ecological
environment of short video industry.