出版科学 ›› 2017, Vol. 25 ›› Issue (1 ): 28-.

• 专论 特约稿 • 上一篇    下一篇

泛娱乐生态中网络文学全产业链生产和运营模式解析
—以阅文集团旗下猫腻作品《择天记》为例

刘锦宏 赵雨婷   

  1. 武汉理工大学文法学院
  • 出版日期:2017-01-15 发布日期:2017-01-15
  • 作者简介:刘锦宏,武汉理工大学文法学院教授,中国新闻传播研究院武汉新媒体研究中心主任,武汉大学数字出版研究 所兼职研究员;赵雨婷,武汉理工大学文法学院2015级硕士生。

Study on Production and Operation Mode in the Entire Industrial Chain of the Network Literature in
the Ecosystem of Excessive Entertainment

  • Online:2017-01-15 Published:2017-01-15

摘要:

以当下网络文学资本重组为切入点,先从网络出版、实体出版、移动出版等原始版权的角度分析阅
文集团旗下猫腻作品《择天记》在泛娱乐生态下的生产模式,又从动画、影视、音乐等改编版权的角度解析其
运营模式,最后提出阅文集团网络文学全产业链生产和运营模式对其他网络文学作品的借鉴意义。

关键词: 泛娱乐, 网络文学, 产业链, 运营模式

Abstract:

Put the capital restructuring as the breakthrough point in this paper, and analyze the production
mode of MaoNi' s ZeTianJi in the ecosystem of excessive entertainment from the perspective of the original
copyright such as network publishing, physical book publishing and mobile publishing, and then analyze the
operation mode from the perspective of animation, film and teleplay> music, etc. Finally, put forward the
significance for other network literature from production and operation mode in the entire industrial chain of the
network literature in the ecosystem of excessive entertainment of China Reading Limited.