关键词: 跨国传媒集团, 　研究现状, 　实证分析, 　内容分析

Abstract:

In order to have a better understanding of the status quo of domestic research on multinational media groups and its development trend， an empirical analysis was made in the article by using the content analysis method from two aspects，the general studies about multinational media groups and the case studies about multinational media groups. After the data analysis， the author concluded the characteristics of the general studies on multinational media groups and the research progress of the case studies on 11 major multinational media groups，in order to offer reference data and information for future related studies.

Key words: Multinational media group, 　Research progress, 　Empirical analysis, 　Content analysis