Abstract:

Taking the network hot word "Gao Fu Shuai" as an example, compares and analyzes the communication characteristics of“Gao Fu Shuai”from three dimensions including user search behavior, media coverage and academic research. The paper finds that there exists reverse dissemination phenomenon from we media to the mainstream media and academic outputs. Meanwhile, the usage of this word by media abroad indicates that the discourse power of China in the field of journalism and communication has improved.