关键词: 大学出版社 , ▏　微博▏　　微信　▏　两微一端　▏　运营

Abstract:

To know about the current situation and existing problems of the“Weibo， WeChat， App”
platforms of university press， this paper uses the method of network investigation， combining content
analysis and statistical analysis， this paper investigates and analyzes the basic data of 88 university press
Weibo， WeChat official accounts and App. The results showed that the operating level of“Weibo， WeChat，
App” platform of university press is uneven. Some university press have not yet opened“Weibo， WeChat”
accounts. Many university press have not yet developed App.University press want to improve the operation
level of“Weibo， WeChat， App” and realize the mobile transformation， should pay attention to ： avoid blindly
opening accounts; select the appropriate release frequency and time; through account authentication; select
the appropriate type of official accounts according to the use of the press; combining resource of the press，
developed special App.