Abstract:

With the development of big data and search engine, the information dominance goes from
marketers to consumers gradually. The traditional product-driven supply chain has been replaced by
consumer-demand and service-oriented chain model. The digitalmarketing strategy changes quietly. This
paper focuses on the four aspects of SIVA paradigm, namely Solutions, Information, Value and Access, to
analyze the digital marketing strategy of the Higher Education Press and put forward a transformation strategy
with solution diversification, information socialization, value maximization and path contraction for education
publishing.