Abstract:

Through dynamic factor analysis, horizontal static comparison and longitudinal dynamic analysis
on regional publishing industrial competitiveness in China since the year from 2004 to 2015, it shows :（1） the
regional distribution of China’s publishing industry competitiveness decreases from east to west which has
a certain similarity to the pattern of regional division by Heihe-Tengchong line.（2） The regional publishing
industry competitiveness changes differently and fluctuate sharply, and affected by the financial crisis
significantly.（3） Each region has both advantages and disadvantages in terms of the extracted common
factors, so the emphasis of policy promoting regional publishing industrial competitiveness is not consistent.
Finally, according to the conclusions of empirical analysis, some policies and recommendations are given for
promoting regional publishing industrial competitiveness.