关键词: 图书质量丨 图书品牌 , 丨图书价格 , 丨发行渠道丨 促销推广

Abstract:

As the adoption of market principles and the process of publishing industry resturuction, marketing
strategy for books is paid more attention. Some issues on Chinese book marketing are becoming worse with the competition intensifying and other reasons existing inside or outside the book industry. This paper focuses on these major problems of book marketing in China and puts forward some proposals.