Abstract: After decades of exploration, digital publishing has formed three basic models of success. They are content-based model, technology-based model and the model based on open sharing of ideas. The contentbased model includes three basic forms, which are high-end content resources, original content resources, and integration of content resources. The technology-based model involves terminal technologies of reading, publishing platform technologies and digital rights management technology. The model based on open sharing of ideas consists of open-access repositories and open-access journals.