关键词: 直播　短视频　传统出版　融合发展

Abstract: In recent years, the rapid development of live broadcast and short video has stimulated many industries to focus on the cross-border integration of “live broadcast, short video +”model, and the traditional publishing industry is no exception.Since the covid-19 outbreak in early 2020, the outbreak of online live broadcast and short videos has once again promoted and accelerated this integration. For traditional publishing, this is an opportunity for media integration, but also a challenge. Based on the comprehensive analysis of the existing “publication + live, short video”fusion model, this article explores the advantages and problems of traditional publishing companies' efforts to live broadcast and short video,designing an optimized path in terms of content quality improvement,mass production,copyright management and new technology exploring,and proposes that the traditional publishing industry’s efforts to live broadcast and short videos are not just a helpless move under the pressure of the epidemic,but a buildup in constructing new ways to reach users, accumulating attention and fans business value,whose significance cannot be underestimated. 

Key words: Live broadcast Short video Traditional publishing Fusion development