出版科学 ›› 2018, Vol. 26 ›› Issue (6): 12-.

• 博士论坛 • 上一篇    下一篇

我国专业出版社知识服务及其模式研究

张美娟 ;胡 丹   

  1. 武汉大学信息管理学院, 武汉, 430072
  • 出版日期:2018-11-15 发布日期:2018-11-15
  • 作者简介:张美娟,管理学博士,武汉大学信息管理学院教授、博士生导师 ;胡丹,武汉大学信息管理学院 2016 级硕士生。

On Knowledge Service and Its Modes of Professional Publishing Houses in China

  • Online:2018-11-15 Published:2018-11-15

摘要:

知识服务正成为传统专业出版社转型升级的重要路径。 阐述专业出版社知识服务发展及特征, 重点
分析面向用户需求个性化的专业出版社知识服务三种基本模式, 即基于用户需求的个性化定制服务、 基于用户
场景的个性化岗位服务以及基于用户行为的个性化推送服务模式, 探讨其内涵、 适用性, 并认为个性化服务是
专业出版社知识服务未来发展的主要方向。

Abstract:

Knowledge service is becoming an important path for the transformation and upgrading of
traditional professional publishing houses. At first, this paper expounds the development background and
present status of professional publishing knowledge service, and analyzes three basic patterns of professional
publishing houses knowledge service, which is divided on the basis of the personalization of the knowledge
service. The three service patterns are based-on-user-demand personalized customized service pattern,
based-on-user-scenario personalized post service pattern and based-on-user-behavior personalized push
service pattern, and then discusses their connotation and applicability. Finally, the paper points out that the
personalized service is the main development direction of professional publishing houses’knowledge service
in the future.