Abstract:

　In the past two years, sales of ebooks shrank in the UK and the USA while physical books
increased.Amazon expanded paper book market share, coupled with the Amazon opened its brick-andmortar
bookstores one after another, so that some optimists excepted the physical bookstores will revive.
Can Amazon bookstores bring good examples to the domestic entity bookstore? This article believes that the
arrival of Amazon bookstores is part of a bigger picture. The basic purpose of the Amazon Books is to collect
offline data, promote Prime membership and layout of entity retail. There are some limitations in Amazon
Books’management orientation.The domestic entity bookstore lacks the data resources and the monopoly
background as Amazon bookstores, also has own unique bookstore traditions and the value.Therefore, the
domestic bookstores cannot learn from Amazon’s experience.