出版科学 ›› 2017, Vol. 25 ›› Issue (6): 107-.
• 出版史 出版文化 • 上一篇 下一篇
金炳亮
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摘要:
王云五晚年入主台湾商务印书馆之后,在出版理念、出版经营及“创造性出版物”等方面,全面复 制民国时期商务印书馆的经验,并大力创新图书宣传、销售政策、出版形态、学术出版等方面,实现了对商务 精神的光大和创新,具有不可忽视的思想价值。
Abstract:
After taking charge of the Commercial Press of Taiwan, Wang Yunwu fully copied publishing concept, publishing business and“creative publications”, which was the experience of the Republic of China period. Meanwhile, he vigorously innovated communication of new books, sales policy, publishing form, academic publishing and so on. Wang Yunwu had achieved inheritation and innovation of the Commercial Press’s spirit, which has an important value of thought.
金炳亮. 晚年王云五对商务印书馆的精神传承与创新[J]. 出版科学, 2017, 25(6): 107-.
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链接本文: http://cbkx.whu.edu.cn/jwk3/cbkx/CN/
http://cbkx.whu.edu.cn/jwk3/cbkx/CN/Y2017/V25/I6/107