出版科学 ›› 2017, Vol. 25 ›› Issue (6): 107-.

• 出版史 出版文化 • 上一篇    下一篇

晚年王云五对商务印书馆的精神传承与创新

金炳亮   

  1. (南方出版传媒股份有限公司,广州,510072)
  • 出版日期:2017-11-15 发布日期:2017-11-15
  • 作者简介:金炳亮,南方出版传媒股份有限公司编审。

Research on Wang Yunwu’ s Inheritation and Innovation of Spirit of Commercial Press during His Later Year

  • Online:2017-11-15 Published:2017-11-15

摘要:

王云五晚年入主台湾商务印书馆之后,在出版理念、出版经营及“创造性出版物”等方面,全面复
制民国时期商务印书馆的经验,并大力创新图书宣传、销售政策、出版形态、学术出版等方面,实现了对商务
精神的光大和创新,具有不可忽视的思想价值。

Abstract:

 After taking charge of the Commercial Press of Taiwan, Wang Yunwu fully copied publishing
concept, publishing business and“creative publications”, which was the experience of the Republic of
China period. Meanwhile, he vigorously innovated communication of new books, sales policy, publishing form,
academic publishing and so on. Wang Yunwu had achieved inheritation and innovation of the Commercial
Press’s spirit, which has an important value of thought.