出版科学 ›› 2013, Vol. 21 ›› Issue (4): 78-.

• 出版学 出版工作 • 上一篇    下一篇

我国企业内刊“ 内刊外化”现象探析

于德山   

  1. ( 南京师范大学新闻与传播学院,南京,210097)
  • 出版日期:2013-07-15 发布日期:2013-07-15
  • 作者简介:于德山,文学博士,南京师范大学新闻与传播学院教授。

  • Online:2013-07-15 Published:2013-07-15

摘要:

 我国企业内刊发展历史悠久, 数量庞大, 是一类独特的媒介形式。 近几年来, 我国企业内刊出于品牌
构建、 社会效益张扬与广告效益追逐等原因, 开始较大规模的“ 内刊外化” 活动。 本文探析我国企业内刊“ 内刊
外化” 的几种形式及其问题, 认为我国企业“ 内刊外化” 现象的兴盛不仅是我国企业彰显各种利益价值的动力所
驱, 也与我国改革开放 多年来经济观念与经济制度不断发展的宏观背景相融合, 其未来发展值得人们期待。

Abstract:

Enterprise magazines development in our country, has a long history, and huge number, is a
kind of unique form of media. In recent years, our country enterprise magazines for the brand construction,
social publicity and advertising benefits chase, began a large-scale activity of externalization of internal magazines.
This article discusses several forms and their problems of our country enterprise magazine, thinks the rise of
the phenomenon of externalization of internal magazines is not only the dynamic displacement of our country
enterprise reveals various interest value, but also with development integration of the macro background of economic concepts and of economic system of our country reform and opening up over 30 years, and it is worthy of people look forward to its future development.