出版科学 ›› 2013, Vol. 21 ›› Issue (4): 69-.

• 出版学 出版工作 • 上一篇    下一篇

在稳健中寻机遇求发展— — 浅论文艺出版社发展的策略

段晓静   

  1. ( 安徽文艺出版社,合肥,230063)
  • 出版日期:2013-07-15 发布日期:2013-07-15
  • 作者简介:段晓静,安徽文艺出版社副编审。

  • Online:2013-07-15 Published:2013-07-15

摘要:

论述在新闻出版行业变革的大背景下, 文艺类出版社面临的制约发展的几重危机, 以及亟需采取的
应对措施。 尤其是在国家高度重视文化建设与打造文化软实力的大好形势下, 作为出版行业中最为活跃与最
为敏感的文艺类出版社面临的机遇大于困难, 文艺类出版社应当迅速转变思想, 凭借明确的目标定位和有效
的发展策略, 努力成为出版行业改革的先锋队与排头兵。

Abstract:

This article mainly discusses the multiple crises that bind the development of literature & arts publishing
houses and the counter-measures that need to be taken urgently. In the present excellent situation that the state
attaches great importance to culture and cultural soft power construction, as the most active and sensitive parts
in publishing industry, literature & arts publishing houses are facing more opportunities than difficulties. They
should transform concept quickly, use clear target orientation and effective development strategy, and strive
to be the vanguard and bellwether among the reformation of publishing industry.