出版科学 ›› 2013, Vol. 21 ›› Issue (2): 85-88.

• 多媒体 数字出版 • 上一篇    下一篇

我国数字出版企业的商业模式创新研究

廖小刚 周国清   

  • 出版日期:2013-03-15 发布日期:2013-03-15

The Business Model Innovation of Chinese Digital Publishing
Corporations   

Liao Xiaogang Zhou Guoqing   

  • Online:2013-03-15 Published:2013-03-15

摘要:

分析我国数字出版企业的商业模式特征,对我国数字出版企业的商业模式进行比较并研究其创新动力。最后,提出我国数字出版企业的商业模式创新途径。

Abstract:

Based on the analysis of the business model features of digital publishing enterprises, we compared some business models and studied their innovation mechanism. At last, we put forward some relevant countermeasures for business model innovation of digital publishing corporations.