关键词: 出版企业 丨版权 , 丨战略管理

Abstract:

Publishing companies should take seriously to the strategy management of copyright operation， because c
opyright resourceisveryimportant forthe publishingindustry. Thispapertakesthe America’s publisher as the study object, analyzes
its advantage of copyright management from copyright acquire ment, copyright developing and copyright protection in order to
improve the copyright management ability for the China’s publishers.