出版科学 ›› 2011, Vol. 19 ›› Issue (4): 71-.

• 发行学 发行工作 • 上一篇    下一篇

我国大学英语教材营销走势及出版社的应对策略

林 放   

  1. ( 上海外语教育出版社,上海,200083)
  • 出版日期:2011-07-15 发布日期:2011-07-15
  • 作者简介:林放,上海外语教育出版社市场部主任。

  • Online:2011-07-15 Published:2011-07-15

摘要:

从大学英语教材营销发展历史出发, 通过分析国外高校教材营销经验、 科学技术发展以及我国高等
教育发展等因素对大学英语教材营销走势的影响, 提出出版社需要建立“ 营销理念” 的营销价值取向, 并实
施“ 全面营销” 的企业发展策略。

Abstract:

Through the research of the following fcators, the experience of promoting college course-books abroad, the development of science and technology, the Chinese high education policy, this paper predicts the
marketing development trends of college English materials in the future, and suggests that the marketing would
promoted effectively for the presses, by using of a comprehensive marketing strategy and establishing a kind
of brand development based on the marketing idea.