关键词: 封面设计 丨基本构图要素丨 审美 , 丨传统丨 平衡 , 丨中和

Abstract:

Essential factor in the cover is different from symbol， and it is more fundamental way of visual transmission
than the symbol. It plays a very important role in the reader’ s appreciation, which relates to his traditional culture.
So the cover designer should consider with Chinese readers’ special tendency of appreciation: parallel, moderate,
dynamic and clear.